Thirteen years across enterprise SaaS and digital strategy in MEA. I help large organisations realise value from technology — through trust, technical depth, and a stubborn focus on what actually moves the business.
I work with enterprise customers in regulated industries — governments, telecoms, banks, broadcasters — where the cost of getting it wrong is high and the appetite for theatre is low.
My focus is value realisation: structured success plans, executive business reviews, and the unglamorous discipline of making sure adoption actually translates into business outcomes the customer's board cares about.
The work I'm proudest of sits at the intersection of technical credibility and executive trust — being the person a Director can call during an incident, and the one their CFO listens to in a QBR.
Strategic advisor to a $10M+ ARR portfolio of 16 enterprise accounts across KSA, UAE and Egypt. Own end-to-end lifecycle: onboarding, adoption, value realisation, executive reviews, retention and expansion.
Grew client roster by 10% through proactive pitching and retainer expansion. Owned execution of social and digital campaigns across strategy, media planning, creative and reporting.
Progressed through three roles owning social strategy, new-business pitching and KPI setting for clients including Visa, Dubai Tourism and Commercial Bank of Dubai.
Content creation, campaign planning and influencer relationship management across multiple regional brands.
Community management and content scheduling across the platform's regional channels.
FY25 portfolio results across public sector, telecom, BFSI, retail and media accounts in KSA, UAE and Egypt — through structured success plans, a disciplined value review cadence, and executive alignment with C-suite and ministerial sponsors.
During a regional AWS production incident, coordinated the customer's response and stood up a parallel monitoring environment within hours to maintain operational continuity.
Built a KPI dashboard end-to-end for a regulatory authority that had been relying on a third-party listening tool. Centralised executive monitoring, eliminating the parallel spend.
Translated customer feedback into structured enhancement requests; influenced five product feature releases and raised eight requests in a single month.
Validated a new platform configurator pre-release, identifying a systemic import/export issue and preventing it from rolling out to the wider customer base.
I'm always open to conversations about senior CS roles, advisory work, or the intersection of AI, customer experience and regulated industries in MEA.